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MSP LNC 2011


Creating Awareness of the Importance of Science and Mathematics: The Georgia PRISM Public Awareness Campaign

Summary

This study investigates the effectiveness of a public awareness campaign on parent involvement and student attitudes, perceptions and motivation in science and mathematics. The treatment includes Math/Science Family Nights (MSFNs), after school tutorials, outdoor campaign materials, and materials for teachers, parents and students. The design is experimental. The results show that parents and students value mathematics over science. The MSFNs have been and especially successful component of the PAC in engaging students and parents in science and mathematics activities. This presentation will include findings from the research, several of the PAC materials and a preview of a recently developed DVD demonstrating how to implement an effective MSFN.