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Engineer Your Life: Web Site for Girls in Engineering


In 2004, members of the engineering community formed a coalition to encourage academically prepared girls to enroll in engineering programs. After extensive research revealed some of the reasons girls were not interested in pursuing engineering, the coalition developed and tested new messages that emphasized how varied and creative engineering can be and what a difference engineers make in the lives of others. The messages--creativity has its rewards, explore the possibilities, and make a world of difference--are now part of a national campaign designed to encourage college bound girls to explore engineering. The Engineer Your Life Web site is the centerpiece of the national campaign, and is meant for high school girls and the adults in their lives (parents, counselors, teachers, and other educators) who want to learn more about what life and work are like for engineers.