Description of the findings of market research completed in Georgia to determine the messages for PRISM's public awareness campaign.
"Students in Georgia who participated in a recent survey overwhelmingly agree that
it is their parents - not their teachers, not their coaches or religious leaders, not their peers, not the celebrities
they are enamored with at the moment - who are the biggest influencers as to how well they do in school.
More than 600 high school students from four diverse regions of Georgia were surveyed about their attitudes
as part of a research survey initiated by the Partnership for Reform in Science and Mathematics (PRISM).
PRISM is a five-year initiative funded by a National Science Foundation (NSF) grant and administered by the
Board of Regents of the University System of Georgia to raise student achievement in science and
mathematics."
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